Hero image from FFT’s Workplace Solutions proposal, designed to reflect fresh food, team culture, and modern office dining.
Branded Systems for Workspace Solutions
B2B Campaigns • Web Strategy • Email Marketing • Thought Leadership
Built at Food for Thought: a unified marketing system built to scale with the modern workplace
TL;DR
Digital-first marketing system supporting FFT’s Workplace Solutions launch and B2B growth. This work included campaign messaging, visual systems, sales collateral, and platform-specific tools—designed to reach a range of corporate clients with one cohesive brand voice.
MY ROLE
Creative Direction, Content Strategy, Brand Messaging, Campaign Development, Visual Identity
PEOPLE
1x Visual Designers
1x Marketing Director
1x Web Developer
As Food for Thought expanded its Workplace Solutions offering, we set out to create a brand and marketing system that felt modern, flexible, and distinctly FFT. The goal was to reach a wide range of corporate clients while keeping everything rooted in one clear, confident voice.
We developed everything from campaign messaging and email templates to social content and printed collateral. Each piece was tailored to where it would live and who it would reach, making it easy for sales and marketing teams to start meaningful conversations and follow up with impact.
The result was a cohesive system that helped FFT show up with clarity and consistency across every channel, while staying aligned with the future of work.
Website Strategy & Design
Workspace Solutions Web Experience
The redesigned Workplace Solutions website gives business audiences a clear, confident entry point into what FFT offers and how it can support their workplace. From food halls to coffee bars, the layout guides users through tailored programs designed to elevate work life. A rotating carousel of well-known client logos instantly reinforces credibility, showing which major brands already trust FFT. The design system uses clean typography, thoughtful hierarchy, and modern treatments to reflect a premium experience and a business-savvy brand.
Email Campaigns for Direct Engagement
To carry the brand beyond the website, we developed email templates and campaign themes that delivered the message directly to inboxes. Each email was built for clarity, mobile readability, and fast engagement. These gave the sales team tools to nurture leads and remain top of mind.
Workspace Solutions Marketing Email
Sales Collateral, Designed for Precision
Workspace Solutions Digital Marketing Collateral
To help FFT’s sales and business development teams stand out, we created a suite of branded tools tailored for different audiences and selling scenarios. While all materials followed a cohesive visual system, each piece was customized in tone, imagery, and content to match its purpose. Spanning seven distinct formats, the collateral helped teams open stronger conversations, follow up with impact, and reinforce FFT’s credibility in a competitive B2B landscape.
Extending the Message Through Social
To support the Workplace Solutions launch, we created platform-specific social content that brought the campaign into real-world conversations. These posts focused on the return to office, team culture, and dining as a strategic business tool by showing how FFT’s programs enhance morale, improve connection, and make workplace life more rewarding.
Instagram Post:
Workplace Catering Solutions
Showcased FFT’s catering as a flexible, chef-driven solution that supports return-to-office culture. Messaging emphasized variety, reliability, and the power of good food to connect teams and boost morale.
Instagram Post:
Café Program Launch
Highlighted the launch of FFT’s new café program through chef-driven food stations and beautifully presented bites. Messaging reinforced the role of food in shaping workplace culture and creating meaningful daily experiences.
Instagram Post:
Skyline Catering Experience
Featured FFT’s skyline-view catering setup as a reflection of Chicago’s energy and hospitality. Messaging highlighted chef-driven menus, cultural vibrancy, and the power of food to elevate any team lunch or special event.
Instagram Post:
Salesforce Event Buffet
Captured FFT’s buffet-style catering for a Salesforce event, showcasing a vibrant spread of fresh, customizable options. Messaging emphasized flexibility, flavor, and the ability to turn a corporate lunch into a standout experience.
LinkedIn Post:
Workplace Catering Solutions
Introduced FFT’s catering as an easy way for hiring managers to boost morale and impress clients. Positioned the service as flexible, reliable, and built to make workplace meals feel effortless and impactful.
LinkedIn Post:
Workplace Café Program
Highlighted FFT’s café launch at UL Solutions as a model for how variety, quality, and convenience can elevate the everyday. Messaging focused on our expertise in workplace dining and the power of food to support culture and connection.
Showing Up Where It Matters Most
From sales tools to social storytelling, this work helped FFT connect with business audiences in a way that felt clear, credible, and true to who they are. Every piece was designed to support real conversations, whether that meant making the brand easier to understand or helping teams spark stronger connections.