Video Direction + Motion Design

Sizzle reels, testimonials, and motion built to connect.

APPROACH

Every video starts with narrative and ends with clarity. Whether it’s capturing live events, shaping a brand reel, or designing motion pieces, my focus is strategy-forward storytelling that feels real and delivers results.

MY ROLE

Creative Director, Script-to-Screen Direction, Messaging, Content Alignment

I direct and produce video content that connects brand strategy to real stories — spanning sizzle reels, testimonials, animated explainers, and social campaigns. Each piece is built to simplify the complex, energize teams, and move audiences.

From brand launches to internal storytelling, I focus on crafting videos that translate big ideas into moments people actually feel. Every project blends clarity, consistency, and a little creative curiosity — the kind that turns a brief into something memorable.

Restaurant Testimonials + Case Studies

Customer testimonials and video case studies on how Rewards Network helps restaurants grow.
  • Sociale/Good East Group, Chicago, IL
  • Dan Tana’s, West Hollywood, CA
  • Papa's Raw Bar, Lighthouse Point, FL
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: A series of B2B customer (restaurants) testimonial videos and case studies to highlight the individual story, while building trust and credibility in the industry.
RESULTS: Part of a series of 20+ testimonial videos I directed and produced for Rewards Network, that continue to serve as social proof for the company and Sales team. The entire series of testimonial videos can be viewed within the restaurant success stories here.

Taste, Touch, Celebrate: Food for Thought’s Signature Experience

Directed to capture the vibrant spirit of Food for Thought, this sizzle reel weaves together colorful moments from across its events, cafés, catering, and tasting experiences. Designed for career fairs, self-promotional campaigns, and the brand’s own tasting kitchen lobby, it energizes audiences and engages new clients.
From elegant dining setups to kinetic prep scenes, the video expresses FFT’s essence — thoughtful, dynamic, and undeniably real.

CLIENT: Food for Thought (@fftchicago)

DELIVERABLES: 4:00 and :90 length videos

Edwards Elite – Anguilla 2025 Reveal Video

This elevated promotional piece invites Edwards Lifesciences’ top sales performers to the Four Seasons Anguilla for an unforgettable elite experience. Featuring cinematic resort visuals, sun-kissed coastlines, and immersive lifestyle moments, the video teases the unmatched luxury that awaits. With evocative supers like “Exhale”, “Escape”, and “Every Moment Crafted for the Elite”, the piece stirs anticipation and honors the relentless drive of high achievers. Directed to inspire, this video sets the tone for an exclusive celebration of success—where recognition meets rejuvenation.
CLIENT: Edwards Lifesciences | Agency: Creative Group
DELIVERABLE: 1:15 length video

Dining Program Video Ads & Explainers

To launch the new Neighborhood Nosh dining program, we needed to build awareness and drive sign-ups by highlighting how easy and rewarding dining out could be.
CLIENT: Neighborhood Nosh (@noshrewards) 
& Rewards Network (@rewardsnetwork)
DELIVERABLES: We created a series of video ads and animated explainers for Facebook and Instagram. These introduced the program, showcased its perks, and captured the fun of eating out with friends. Motion graphics and branded visuals kept each video fast-paced, clear, and engaging.
RESULTS: The campaign boosted sign-ups by 22% within the first three months and led to a lasting increase in awareness and conversions across paid social channels.

B2B Social & Web Video Campaign 

To help Rewards Network drive awareness and attract new restaurant partners, we developed a series of motion-driven video ads that explained the platform's value while energizing the brand’s presence online.
  • Los Angeles, CA - Marriott Hotels
  • Philadelphia, PA - Marriott Hotels
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: We created engaging short-form video content designed for Facebook, Instagram, and the company’s website. Each spot clearly demonstrated how the platform helps restaurants access capital and boost traffic through a performance-based model.

These videos served as acquisition tools, brand engagement pieces, and explainers—working together to demystify the service and motivate sign-ups.
RESULTS: This became the company’s largest campaign to date, reaching over 36,500 restaurant owners. It helped secure 255 new accounts and drove over $10 million in revenue that year.

B2B Marketing + Customer Welcome Videos

A series of explainer videos that helped to explain complex concepts in an engaging and entertaining way, while making them succinct and easy to understand. 
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: Three B2B explainer videos for prospects and current customers that highlighted:
  • How Rewards Network works with restaurants
  • Welcome video / client portal introduction
  • How Dining Credits works with restaurants
RESULTS:  These videos received positive feedback from both executive leadership, and the company’s Sales team who use this videos to help introduce and explain different aspects of the company and its products. These videos are prominently featured on RewardsNetwork.com in their respective areas of the site.

Company of Heroes Employee Testimonials 

As a part of the NEW Rewards Network brand launch and first ever All-Company event where the new identity was unveiled, I directed, produced, and led the interviews for these heart felt and compelling employee stories & testimonials. 
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: A series of five 3:00-4:00 minute testimonial videos that featured individual themes around employee stories and motivational messages about their time, efforts, and how they made a difference with Rewards Network and their mission to partner in the growth of local restaurants
RESULTS:  These videos were bookended between keynote speakers to an audience of over 500 people at the event, and included a fun blooper reel that had everyone in stitches at the conclusion of the event. These series of videos were also used in various recruiting efforts to highlight the many benefits of a career at Rewards Network.