Design Craft + Mentorship

Crafting memorable brand experiences through innovative creative design & UX strategies.


In the evolving digital landscape, design plays a pivotal role in guiding problem-solving and strategy. As a hands-on design leader, I navigate with an adaptable framework centered on craftsmanship and cultural impact.

I’m currently looking to connect with companies and would love to hear from you!

Reach Out

Boutique to Fortune 500

I’ve had the great privilege of working with some of the smartest folks around and have been fortunate to have several exits under my belt.

A black and white illustration of a person sitting on a crescent moon while holding a star.

Leading Principles

Here are a few of the principles that shape my approach and facilitate bringing exceptional experiences to life.

A cartoon character with a blue body, white face, and red shoes holding a lollipop.

A black and white illustration of a potted cactus with a single flower on top.

A close-up of a black kitten with green eyes sitting on a patterned fabric background.

Empower those around you and tap into their strengths, giving autonomy, but jumping in when they need a helping hand.

Build experiences that people love and that make the world a healthier and more equitable place.

Lead with kindness and empathy. Even when difficult situations that are hard to navigate arise.

Greatest Hits

These are a few of my favorite and most successful projects to date.

Silhouette of a man running on a path with trees and a sunset in the background.

Creating the Neighborhood Nosh dining loyalty brand identity and program to shake up the restaurant industry

A glass of dark-colored beverage on a coaster with a blurred background.

Black background with a sleek, modern rocket icon in the center.

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Leading the Million Fan Salute for USAA, the NFL's Official Military Appreciation Sponsor, in uniting fans & honoring the military.

Transforming a new dining loyalty brand and program for JetBlue and their TrueBlue loyalty program

Black cat looking at a glass of water on a table

Football player wearing a maroon and gold uniform jumping onto a field surrounded by cheerleaders and photographers at a stadium.

A tray with two plates of food, one with a serving of mashed potatoes with gravy and a piece of fried chicken, and the other with a chocolate dessert slice garnished with sauce.

Graphic with the words 'rewards' and 'network' in black and gray text, and a small stylized 'r' in red and yellow at the top right corner.

Leading a rebrand focused on restaurant owners for B2B fintech company Rewards Network.

A black silhouette of a spider hanging from a web on a gray background.

Design Thinking

A collection of some UX case studies that include ways I think about design and how I apply my thinking to the process and work acumen.

A group of four young men in casual clothing in a modern office meeting room. One man is standing and presenting in front of a whiteboard, three others are seated on couches with laptops, listening and engaging.

Customer Portal Dashboard Design: Promoting the value of the partnership through data and analytics.

A straight two-lane road with a dashed line in the center, flanked by metal guard rails and rows of trees with fall foliage, stretching into the horizon on a clear day.

Marketing Module Design that gives restaurants insights into national and locally focused marketing efforts across 20+ nationwide dining programs.