In-house photoshoot showcasing Drop-Off catering menu highlights
B2B Catering Campaigns + Sales Collateral
Creative Direction • Brand Strategy • Campaign Development • Visual Identity
Driving design and marketing campaigns across B2B catering and dining services.
TL;DR
Seasonal menu campaigns kept FFT’s drop-off catering relevant year-round for businesses, schools, and organizations. From everyday meals to large workplace events, menus became cultural touchpoints that fostered connection, culture, and reasons to gather.
MY ROLE
Creative Direction, Brand Strategy, Messaging, Visual Identity, Art Direction, Campaign Development, System Design, Social Content
PEOPLE
2x Visual Designers
1x Marketing Director
1x Web Developer
We positioned FFT’s drop-off catering as more than delivery. It became a B2B engagement tool for organizations to host everything from casual team lunches to milestone events. The goal was to reinforce connection, culture, and reasons to come together.
I developed seasonal menu systems and collateral that acted as strategic touchpoints across the calendar. Menus worked as both practical ordering tools and cultural cues, encouraging teams to celebrate, gather, and energize the workplace.
We built an integrated system across print, digital, and social, giving FFT a consistent presence while equipping sales teams with versatile tools for client conversations. Seasonal campaigns like BBQ, Cinco de Mayo, and holiday drops kept the program fresh, relevant, and on-brand.
The result: This work established a scalable identity that elevated drop-off catering into a year-round cultural driver. As Creative Director, I defined the vision, guided designers, and aligned stakeholders across marketing, culinary, and sales. The impact was both creative and commercial: FFT became a trusted partner for organizations looking to engage employees, spark workplace energy, and rely on us for everything from daily meals to milestone events.
In-house photoshoot of the West Loop Neighborhood Buffet
Dropoff Catering Engagement Program
We built seasonal catering campaigns that turned everyday menus into workplace culture moments. Each drop pulled double duty: simple tools for ordering and clear cues to gather, celebrate, and connect.
I led design and production across print, digital, and social — menus, sales kits, and email campaigns that gave sales teams turnkey ways to start conversations and stay visible. Seasonal launches like BBQ, Cinco de Mayo, and holiday menus kept the program fresh and relevant year-round.
The result: a scalable system that did more than sell food. It gave companies reasons to come together, boosted workplace culture, and positioned FFT as the go-to partner for connection through food.
Drop-Off Catering Menu + Ordering Guide
A complete guide for browsing and ordering Drop-Off catering, featuring in-house photography to showcase the actual food clients receive.
Seasonal Menu Design for Workspace Drop-Off
Developed seasonal menu systems that doubled as ordering tools and cultural cues. Each menu kept FFT top-of-mind while encouraging workplace gatherings and celebrations.
Website Hub for Seasonal Menus and Promotions
Built a web presence for seasonal catering menus, giving clients a central place to view updates. Reinforced FFT’s reliability while keeping the experience premium and approachable.
Dedicated Email Campaigns for Menu Launches
Designed targeted email campaigns to announce new seasonal menus and drive orders. Included venue spotlights to cross-promote the events side of the business, positioning FFT as a partner for both workplace catering and corporate gatherings.
Digital Collateral for Sales & Venue Promotion
Created one-sheets to equip sales teams and highlight FFT’s preferred venue partners. Clear, elevated, and versatile for B2B outreach.
LinkedIn Campaign:
Seasonal Menu Promotion
Showcased FFT’s Summer BBQ menu as an easy solution for workplace events. Messaging focused on reliability, presentation, and helping admins look good.
Instagram Reel:
Behind the Scenes Catering Prep
Captured kitchen prep to highlight chef-crafted quality and care. Positioned drop-off catering as elevated, reliable, and delivered with consistency.
LinkedIn Social Post: Cinco de Mayo Menu
Spotlighted FFT’s Cinco de Mayo menu as a seasonal catering solution for workplace events. Positioned the offering as a simple way for admins to plan team celebrations with vibrant, chef-crafted food that reinforces culture and connection.
Instagram Reel: Workplace Delivery
Shared the delivery journey from kitchen to office, showing the reliability and polish behind FFT’s drop-off catering. Reinforced ease for decision makers while highlighting the professionalism and consistency of the service.
In-House Menu Photoshoots
To keep menus fresh and visually engaging, I led recurring in-house photoshoots featuring seasonal specials and core offerings. Partnering with the executive chef, I curated selections and directed plating to align with brand standards and appetite appeal.
The resulting imagery supported a wide range of needs, repurposed across social, sales collateral, and web to drive promotion, client engagement, and brand storytelling.
Seasonal and core menu photography captured in-house with the executive chef, used across digital, social, and collateral.
Instagram Social Post: Seasonal Drink Photoshoot
Captured behind-the-scenes of FFT’s seasonal cocktail shoot, showcasing the creative process behind new beverage offerings. Extended brand storytelling across social by highlighting craftsmanship, seasonal inspiration, and innovation, while supporting both event and catering promotion.
Instagram Social Post: Core Menu Photoshoot
Produced in-house content from FFT’s core menu photoshoot, emphasizing elevated presentation and culinary detail. Designed to flex across social, digital, and sales collateral, reinforcing the brand’s focus on quality and consistency while amplifying reach through cross-business promotion.
In Studio: Collaborating with Local Food Photographers
Partnered with local food photographer Nate Crawford to produce in-house shoots that elevated FFT’s core and Drop-Off catering menus. Directed styling and creative while collaborating on high-quality photography that highlighted menu innovation, culinary craft, and brand consistency. Content was designed to flex across social, sales, and promotional channels, reinforcing FFT’s commitment to polished presentation and creative storytelling.
In-studio photography sessions with local food photographer Nate Crawford, showcasing menu highlights.
Bringing the Brand to Life Across Every Touchpoint
This body of work demonstrates how strategy, creative execution, and brand consistency come together to move a business forward. From in-studio menu photography and social storytelling to large-scale venue launches and community events, every piece was designed to flex across platforms while reinforcing FFT’s values and vision. The goal was always clear—create work that converts, connects, and inspires.