Hand-Crafted Video + Motion Design

Concepting, script writing, storyboards, and creative direction on motion graphics and live-action videos

Restaurant Testimonials + Case Studies

Customer testimonials and video case studies on how Rewards Network helps restaurants grow.
  • Sociale/Good East Group, Chicago, IL
  • Dan Tana’s, West Hollywood, CA
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: A series of B2B customer (restaurants) testimonial videos and case studies to highlight the individual story, while building trust and credibility in the industry.
RESULTS: Part of a series of 20+ testimonial videos I directed and produced for Rewards Network, that continue to serve as social proof for the company and Sales team. The entire series of testimonial videos can be viewed within the restaurant success stories here.

Ritz Crackers Pop Partnerships TV spots 

Promoting Ritz crackers and their mission to be "The Snack for Everyday Family Fun," and featuring notable partnerships with pop-culture icons Guy Fieri (Ritz Gameday Recipes) and Wyclef Jean (Ritz Summer Blockparty).  
CLIENT: Ritz Crackers (@ritzcrackers)
DELIVERABLES: 00:15 & 00:30 sec TV spots
The campaigns these videos promoted helped to increase the overall fan base by half a million people, an increase of 46%.

B2B Social Media Marketing Videos

We leveraged the capabilities of motion graphics to create a clear and compelling story around how the company brings capital and customers with a pay for performance business model
  • Los Angeles, CA - Marriott Hotels
  • Philadelphia, PA - Marriott Hotels
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: Series of video ads, targeted at two major metros that ran on Facebook and Instagram to help raise awareness for the brand, as well as tout the national marketing that drives members to their restaurants
The largest campaign to date, reaching over 36.5K owners, helping to land 255 new accounts, and driving over $10 million in revenue for the company for the year.

Dining Program Promotional Videos

Along with the recent launch of the new Neighborhood Nosh dining program, it was key that current members (and prospects at the top of the funnel) get enticed by the fun branding and ease of earning rewards for doing what they already love; dining out with friends and family.
CLIENT: Neighborhood Nosh (@noshrewards)
DELIVERABLES: A series of on-site explainer videos and streaming ads on Instagram and Facebook to explain the benefits and program details in a quick and concise manner using branded visual treatments and motion graphics.
RESULTS: The ‘How it Works’ explainer videos and social ads touting the new program took flight and helped to drive awareness and conversions.

B2B Marketing + Customer Welcome Videos

A series of explainer videos that helped to explain complex concepts in an engaging and entertaining way, while making them succinct and easy to understand. 
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: Three B2B explainer videos for prospects and current customers that highlighted:
  • How Rewards Network works with restaurants
  • Welcome video / client portal introduction
  • How Dining Credits works with restaurants
RESULTS:  These videos received positive feedback from both executive leadership, and the company’s Sales team who use this videos to help introduce and explain different aspects of the company and its products. These videos are prominently featured on RewardsNetwork.com in their respective areas of the site.

Company of Heroes Employee Testimonials 

As a part of the NEW Rewards Network brand launch and first ever All-Company event where the new identity was unveiled, I directed, produced, and led the interviews for these heart felt and compelling employee stories & testimonials. 
CLIENT: Rewards Network (@rewardsnetwork)
DELIVERABLES: A series of five 3:00-4:00 minute testimonial videos that featured individual themes around employee stories and motivational messages about their time, efforts, and how they made a difference with Rewards Network and their mission to partner in the growth of local restaurants
RESULTS:  These videos were bookended between keynote speakers to an audience of over 500 people at the event, and included a fun blooper reel that had everyone in stitches at the conclusion of the event. These series of videos were also used in various recruiting efforts to highlight the many benefits of a career at Rewards Network.