I’m Larry Koss,
a Creative Director building brands through design, video, and storytelling

Rewards Network

Fintech rebrand and campaign system across web, product, and partner marketing

Neighborhood Nosh

New national dining loyalty brand from naming to rollout across product, web, email, and social

Food for Thought

Creative leadership for a hospitality brand across venues, cafés, events, and sales enablement

JetBlue Dining

Creative for an airline loyalty program: brand visuals, partner content, and product UX

USAA + NFL: Million Fan Salute

Rallying 1.2 million fans to salute military service through their favorite NFL teams

Leading Principles

These are some of the guidelines I use when establishing frameworks towards clarity, collaboration, and culture.

I’m a Creative Director with expertise across fintech, hospitality, lifestyle, CPG, and B2B brands. I focus on building identities and experiences that feel human and scale with purpose.

My work has included rebrands, loyalty programs, and national campaigns—driving $100M+ in business impact through strategy and design.
I believe great creative comes from clarity and collaboration.

I’ve built and guided cross-functional teams, mentored designers into leadership roles, and turned complex challenges into systems that work harder for both brands and audiences.
Curious and calm under pressure. Strategic, but hands-on.

I frame the big picture, then roll up my sleeves to make sure every detail delivers.

Feedback & Mentorship

Need a fresh perspective on your portfolio or support stepping into leadership?

I’ve spent years mentoring designers, writers, and marketers to grow their craft and confidence.