Hi. I’m Larry Koss.
I help teams bring their brand into focus.
Creative direction across identity, storytelling, and campaigns to sharpen focus and build momentum. I use modern tools, including AI, to move faster and refine with purpose.
Looking to work together? Start here.
Created using Midjourney (concept art), Flow (motion design), & Sora (AI video) to explore new approaches to storytelling.
Rewards Network
Fintech rebrand and campaign system spanning web, product, and partner marketing.
$1M+ annual site revenue · 60% more qualified leads
Neighborhood Nosh
New national dining loyalty brand built from naming through rollout across product, web, email, and social.
+17% program revenue · Multi-channel rollout
Food for Thought
Creative leadership for a hospitality brand across cafés, venues, events, and sales enablement.
18+ proposals led · $112M in new revenue
JetBlue Dining
Creative direction for an airline loyalty program, shaping brand visuals, partner content, and product UX.
Program launch creative · Partner campaigns
USAA + NFL: Million Fan Salute
Rallied fans nationwide to honor military service through their favorite NFL teams.
1.2M submissions · National campaign
Leading Principles
These are some of the guidelines I use when establishing frameworks towards clarity, collaboration, and culture.
-
I’m a Creative Director with expertise across fintech, hospitality, lifestyle, CPG, and B2B brands. I focus on building identities and experiences that feel human and scale with purpose.
My work has included rebrands, loyalty programs, and national campaigns—driving $100M+ in business impact through strategy and design. -
I believe great creative comes from clarity and collaboration.
I’ve built and guided cross-functional teams, mentored designers into leadership roles, and turned complex challenges into systems that work harder for both brands and audiences. -
Curious and calm under pressure. Strategic, but hands-on.
I frame the big picture, then roll up my sleeves to make sure every detail delivers.