I’m Larry Koss,
a Creative Director whose work has lifted revenue, grown loyalty, and reached millions of people.

From rebrands to national campaigns, I focus on making creative clear, consistent, and tied to real results.

A group of twelve smiling people gathered in a restaurant with exposed brick wall and framed artwork, posing for a photo.

Latest Experiences

I’ve led rebrands, loyalty programs, and national campaigns that drove $1.1M in new revenue, boosted retention by 17%, and engaged over a million fans. Along the way, I’ve built and led collaborative teams that kept creative sharp and moved work faster.

CURRENT
Larry Koss Brand & Creative / Creative Director

PREVIOUS
Food for Thought / Director, Marketing & Creative Strategy
Rewards Network / Sr. Manager, Creative & UX
Critical Mass / Creative Lead, Sr. Art Director
Razorfish / Sr. Art Director

A tray with two plates of food, one with mashed potatoes and gravy, and the other with a piece of chocolate dessert and whipped cream, held by a person's hand.

Rewards Network

Transformative fintech + dining rebrand spanning identity, digital experience, and marketing.

An illustrated cityscape with multiple buildings and clouds, featuring the Neighborhood Nosh logo with a smiling face inside a location marker icon at the top.

Neighborhood Nosh

Building a new national dining loyalty brand with identity, web, and rollout.

Food for Thought

Elevating a legacy hospitality brand through multi-channel storytelling

Smartphone screens displaying the JetBlue True Blue Dining app with restaurant locations, ratings, and points, set against a blue background.

JetBlue

Launching a new airline loyalty program for JetBlue’s frequent flyers

USAA + NFL

Rallying 1.2 million fans to salute military service through their favorite NFL teams

Leading Principles

These are some of the guidelines I use when establishing frameworks towards clarity, collaboration, and culture.

  • I’m a Creative Director with expertise across fintech, hospitality, lifestyle, CPG, and B2B brands. I focus on building identities and experiences that feel human and scale with purpose.

    My work has included rebrands, loyalty programs, and national campaigns—driving $100M+ in business impact through strategy and design.

  • I believe great creative comes from clarity and collaboration.

    I’ve built and guided cross-functional teams, mentored designers into leadership roles, and turned complex challenges into systems that work harder for both brands and audiences.

  • Curious and calm under pressure. Strategic, but hands-on.

    I frame the big picture, then roll up my sleeves to make sure every detail delivers.

From Hospitality to Fintech, CPG to B2B

I’ve partnered with brands across industries, from startups to Fortune 50s, building identities, campaigns, and experiences that connect with real people.

Feedback & Mentorship

Need a fresh perspective on your portfolio or support stepping into leadership?

I’ve spent years mentoring designers, writers, and marketers to grow their craft and confidence.

Visit my Profile