I’m Larry Koss,
a Creative Director whose work has lifted revenue, grown loyalty, and reached millions of people.
From rebrands to national campaigns, I focus on making creative clear, consistent, and tied to real results.
Latest Experiences
You’ve already met the virtual version of me, now here’s the real work.
I’ve led rebrands, loyalty programs, and national campaigns that drove $1.1M in new revenue, boosted retention by 17%, and engaged over a million fans. Along the way, I’ve built and led collaborative teams that kept creative sharp and moved work faster.
CURRENT
Larry Koss Brand & Creative / Creative Director
PREVIOUS
Food for Thought / Director, Marketing & Creative Strategy
Rewards Network / Sr. Manager, Creative & UX
Critical Mass / Creative Lead, Sr. Art Director
Razorfish / Sr. Art Director
Rewards Network B2B
Transformative fintech + dining rebrand spanning identity, digital experience, and marketing.
Rewards Network B2C
Built loyalty platforms that kept millions of diners engaged and coming back.
USAA
Designed mobile experiences that simplified banking and built user trust.
JetBlue
Expanded airline loyalty through dining rewards tied to everyday spending.
Neighborhood Nosh
Created a new national dining brand that boosted retention and member growth.
Leading Principles
These are some of the guidelines I use when establishing frameworks towards clarity, collaboration, and culture.
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I’m a Creative Director with expertise across fintech, hospitality, lifestyle, CPG, and B2B brands. I focus on building identities and experiences that feel human and scale with purpose.
My work has included rebrands, loyalty programs, and national campaigns—driving $100M+ in business impact through strategy and design. -
I believe great creative comes from clarity and collaboration.
I’ve built and guided cross-functional teams, mentored designers into leadership roles, and turned complex challenges into systems that work harder for both brands and audiences. -
Curious and calm under pressure. Strategic, but hands-on.
I frame the big picture, then roll up my sleeves to make sure every detail delivers.
Hospitality, Travel, and Fintech Brands That Connect
I’ve partnered with global airlines, hotels, dining programs, and fintech leaders to build brands, campaigns, and digital experiences that people trust, remember, and return to.
Feedback & Mentorship
Need a fresh perspective on your portfolio or support stepping into leadership?
I’ve spent years mentoring designers, writers, and marketers to grow their craft and confidence.