Hi! I’m Larry, a creative leader making brands clear, consistent, and human.

With a foundation in hospitality and a knack for simplifying complex systems, I’ve led rebrands, loyalty programs, and campaigns that help brands connect more meaningfully. My work spans from large-scale national activations to hyper-local launches, giving me the perspective to support both global brands and small businesses with clarity and impact.

I focus on clarity, consistency, and collaboration, whether building teams from scratch or refining systems already in motion.

Outside of work, you’ll find me cycling Chicago’s trails, sketching a future pinball machine, or helping my kids with science projects that take over the kitchen, usually with our two dogs, Augie and Copper, in the mix.

CAPABILITIES /

Creative Direction & Brand Strategy
Brand leadership, campaign development, identity systems



Visual & Narrative Storytelling
Design systems, copy, motion, video, brand voice



Integrated Marketing & Social
Content strategy, digital + social campaigns, multi-channel activation



Experience Design (UI/UX)
User research, testing, interaction + experience design

Team Leadership & Mentorship
Cross-functional team building, talent development, collaboration

CLIENTS + COLLABORATORS /

Hospitality, Travel + Loyalty
Food for Thought, Marriott Hotels, IHG Hotels, Choice Hotels, Caesars Entertainment, Fuel Rewards, JetBlue, United Airlines, American Airlines, Alaska Airlines, Southwest Airlines, Spirit Airlines, Neighborhood Nosh

Consumer + Retail
Kellogg’s Nutri-Grain, Ritz Crackers, Purina, eBay

Finance + Insurance
Rewards Network, USAA, State Farm

Tech + B2B
Motorola, Caterpillar

AWARDS /

ADDY Award – Silver
Internet Advertising

Mobius Award – First Place
Food Category

WebAward – Outstanding Achievement
Website Development

DMA ECHO Award – Second Place
Interactive Division

FAB Award – Food & Beverage

  • "His leadership, innovative ideas and roll-up-his-sleeves attitude helped us add hundreds of new drop shipped products, create new email and display ad campaigns, and revamp our on-site product merchandising look and feel"

    Michele Bartram, Chief Experience Officer at U.S. Census Bureau

  • "You can count on him to bring fresh and innovative ideas to projects. He is passionate about everything he does and his enthusiasm keeps the team going..."

    Jill Armstrong, Director, Partner Development at Rewards Network

  • "He is a perfect blend of a creative thinker and a big picture strategist, always first to ensure we delivered results to both our partners and senior leadership."

    Sarah Myer, Director of Marketing at Hcareers

  • "Larry taught me about the importance of building a team that trusts you and making time for your people... he has a way of pushing others to do their best work, giving advice, and bringing out the best in people, all while making you laugh."

    Hillary Johnson, Associate Creative Manager at Rewards Network

  • "Larry not only has a great eye for design, but is an idea fire-starter in a brainstorm. Even when plans change, he goes with the flow like a pro + gets the most out of his teams. He's a natural leader and a mentor to all who seek guidance - a rarity in the ad business."

    Daniel Honigman, Customer Experience Strategist at Avanade

  • "He is great when presenting concepts to clients - patient, clear, and polished. And he proved time and time again to be a strong mentor for junior creative team members, helping them grow, even on small projects."

    Tanarra Schneider Director, Leadership & Culture at Accenture

  • "You don't get to be as good at what he does without understanding the value of collaboration, in addition to having the rare ability to provide smart, high-level creative work."

    Samuel Barrett, VP of Content Design at JPMorgan Chase

  • "Larry is a creative force. Clients swoon over his artistic chops and deeply appreciate his thoughtful, caring approach to solve complex business challenges. When leading a team, he has a naturally upbeat, supportive style, with a touch of humor which makes the work enjoyable and helps instill a healthy team dynamic."

    Will Stubbs, VP, Head of Design at Parallel

  • "Larry is an exceptional creative leader. He not only excels at branding and concepting, he is a strategic thinker who creates powerful digital experiences grounded in insights."

    Bethany Petryszak, Experience Design Leader, previously with Slalom Build

  • "...what sets Larry's work apart and makes it especially beneficial for eCommerce is its clarity, flow, and total presentation of the value of the offer. His design conveys a sense of purpose, urgency, and builds consumer confidence in subtle but effective ways that lead to increased sales."

    Brian Schultz, VP, Digital Customer Experience at Brunswick Corporation