This B2B explainer video was designed to help restaurant partners quickly understand how Rewards Network drives traffic and revenue through its performance-based model. I led concept, script, and creative direction to transform a complex business model into a concise, visually engaging story that emphasized ease, partnership, and proven outcomes. The design system extended brand colors and typography into motion, creating a seamless digital experience that aligns with the company’s broader identity. The video remains a core onboarding and marketing asset for sales and web.