This animated explainer launched Neighborhood Nosh, the new consumer-facing dining rewards brand from Rewards Network. I led creative direction, voice, and tone to reimagine a legacy loyalty program as something more modern and lifestyle-driven. The piece balanced clarity (“how it works”) with emotional connection, combining motion graphics, brand storytelling, and an upbeat soundscape to drive engagement across paid media and web. It helped define the new visual and verbal identity for the brand at launch.