For FFT’s debut Trend Report, I led creative direction across concept, video, and campaign rollout. We produced a cinematic series of videos, including teasers, the main launch piece, and a trends highlight reel that celebrated the connection between food, fashion, and culture.

Each piece explored themes like swicy flavor pairings, texture, pickled and fermented elements, and international influences, all through FFT’s design-driven lens. The work lived across web, email, and social, positioning FFT as both tastemaker and thought leader in hospitality.

The launch drove a 27 percent lift in audience engagement and more than 900 downloads, proving that creative storytelling can transform research into inspiration.