Created for Edwards Lifesciences’ global sales recognition program, this reveal video invites top performers to the Elite 2025 celebration in Anguilla. I directed the visual concept, narrative flow, and brand tone to balance luxury, aspiration, and achievement. The edit blends sweeping resort footage, immersive lifestyle visuals, and evocative supers like “Exhale,” “Escape,” and “Every Moment Crafted for the Elite.” Designed to motivate high achievers and elevate the brand’s internal culture, the piece premiered at the company’s national sales meeting as a launch moment for the event campaign.