This BTS piece captures a full-day content shoot for Food for Thought’s new food service and catering menu. Filmed with a social-first mindset, it brings audiences behind the camera to reveal the energy, teamwork, and creativity that go into shaping the brand’s visual story.
Designed for Reels and Stories, this content builds authenticity and trust by highlighting the people and process that make each experience possible. I led creative direction for shoot coverage, storytelling rhythm, and edit pacing to ensure the piece felt both spontaneous and true to the brand’s personality.