Hi. I’m Larry Koss.

I help teams bring their brand into focus.

Creative direction and storytelling that makes brands feel clear, confident, and consistent. I use modern tools, including AI, to explore faster, refine smarter, and sometimes have a little fun along the way.

See the Work

Looking to work together? Start here.

Created using Midjourney (concept art), Flow (motion design), & Sora (AI video) to ask the real question: Who is Larry Koss?

United Airlines Ritz Delta Rewards Network USAA Marriott Bonvoy NFL Nutri-Grain Southwest TrueBlue Dining Food For Thought Neighborhood Nosh United Airlines Ritz Delta Rewards Network USAA Marriott Bonvoy NFL Nutri-Grain Southwest TrueBlue Dining Food For Thought Neighborhood Nosh

Rewards Network

Fintech rebrand and campaign system spanning web, product, and partner marketing.

$1M+ annual site revenue · 60% more qualified leads

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Neighborhood Nosh

New national dining loyalty brand built from naming through rollout across product, web, email, and social.

+17% program revenue · Multi-channel rollout

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Food for Thought

Creative leadership for a hospitality brand across cafés, venues, events, and sales enablement.

18+ proposals led · $112M in new revenue

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JetBlue Dining

Creative direction for an airline loyalty program, shaping brand visuals, partner content, and product UX.

Program launch creative · Partner campaigns

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USAA + NFL: Million Fan Salute

Rallied fans nationwide to honor military service through their favorite NFL teams.

1.2M submissions · National campaign

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Leading Principles

These are some of the guidelines I use when establishing frameworks towards clarity, collaboration, and culture.

  • I’m a Creative Director with expertise across fintech, hospitality, lifestyle, CPG, and B2B brands. I focus on building identities and experiences that feel human and scale with purpose.

    My work has included rebrands, loyalty programs, and national campaigns—driving $100M+ in business impact through strategy and design.

  • I believe great creative comes from clarity and collaboration.

    I’ve built and guided cross-functional teams, mentored designers into leadership roles, and turned complex challenges into systems that work harder for both brands and audiences.

  • Curious and calm under pressure. Strategic, but hands-on.

    I frame the big picture, then roll up my sleeves to make sure every detail delivers.